Laterna Magika was founded in 1958 by Alfred Radock on the occasion of the Brussels World Fair. She won the gold medal. She was subsequently installed in a theater in Prague, where she quickly became one of the main attractions of the city.
Laterna Magika has traveled the world, presenting everywhere the same as in Brussels: Moscow, Leningrad, London, Vienna, Zurich, New York, Damascus, Cairo, Brussels again and many other European cities.
A new program was created for Expo 67. It consisted of two performances: the first, the "Palette joyful" ("Gay palette") consisted of traditional attractions created for Brussels, the second, the "box magazines" ("Review from the box") was created to Expo 67 by Jiri Prochazka and Ladislav Rychman.
Two teams of technicians and three groups of artists had twelve shows a day, all employees were Czech.
His admirers call him growing cinema, cinema on stage, cinema combined, mix media. multiple channels, Sensorama simulator cinédrome, McLuhanism.
People in the business for their part have called cinéorama, versatile total theater, Laterna Magika, polyécran cinema. This is an attempt to go beyond the classic movie and give expression to true art, hyper-technological, universal and complex of our time.
The Czechoslovak Laterna Magika is a new concept art This is a performance that combines theater and film and includes music, visual arts, architecture, literature and ballet. Actors, dancers and musicians appear on stage and simultaneously on the screen; other key factors are the representation of text, songs, music, light and color, dance and visual arts.
The film is used in many ways, representing the scene, there is action in the matter, it is projected on multiple screens that can appear and disappear depending on the needs of the action. The film highlights the work of the actor on stage and determines the pace of the action.
One of the most notable innovations is that of polyprojection, not only the dimensions of the screen constantly change according to the needs of the plot, but the plot she has the simultaneous projection of different subjects on screens, or portions of screens placed here and there.
The theater could seat 600 spectators.
( Document: Rapport Général Expo'67 )